PROFESSIONAL STYLING FOR TVB BEST ACTRESS, SHEREN TANG (鄧萃雯）
ShapeEasy 22 Limited ( 織形22 )
Incorporated in 2004 and engaged in the provision of slimming and beauty services. It personalized weight-loss programs with dancing to clients.
Sheren Tang ( 鄧萃雯 ) was the new spokesperson for the company to promote the new product, i.e. Easy Dance with aromatherapy.
New marketing campaign with TV commercials, print advertisements launched in March 2010.
To enhance corporate image of ShapeEasy 22 by sharpening image of Sheren Tang.
1) Color and personality analysis on Sheren Tang for appropriate colors and styles
2) Styling and design of each image for the whole project including special event
3) Personal shopping with alterations
4) Presentation of styles and concepts to client
5) Follow up on special event
Benefits to client:
- Enhanced corporate image
- Improved communication to client
- Increased creditability
- Increased quality of work
STYLING FOR THIS TV COMMERCIAL PRODUCTION :
Sporty, energetic & fresh
4) Special Event
Chic & sleek
Ordinary & casual
PREPARATIONS & RESEARCH:
Sheren Tang (鄧萃雯)
I applied the color palette system to find out the most appropriate colors for Sheren Tang. With high value and high contrast of her personal color, she was versatile with many different color qualities. She was open-minded to accept many colors such as neon colors that make her look sporty, energetic and fresh with a taste of spring.
She is a smart, confident and professional actress. With her strong personality, I recommended an outfit with military elements. As a spokesperson for a company, the military look could help her to be authoritative to promote a new product to public.
Sharper image as a Hollywood star as she won the TVB Best Actress Award
Red, one-shoulder evening gown with a high slit in the front and matching accessories including earrings, bracelet and stiletto
Colorful tank-tops, shorts and exercise pants for different dance sessions
Sporty, energetic and fresh
A chic look with a tight-fitted one-piece dress to enforce her slim figure
One-piece black dress and matched with metallic bangles and high heels
Chic & sleek
Sporty chic, casual look with bright and neon colors
Sportswear and matched with casual wear including shorts and windbreaker and tank top
Casual look to represent a hard-working reporter
Checker shirts with cap and glasses
A Spring look that she could not be recognized when she was going to the ShapeEasy 22 center for dancing class